2024
Warriors On Board
Warriors On Board
A campaign that transforms skateboards into canvases of resilience, connecting veterans and Gen Z through shared passions of art, mental health, and skate culture.
Branding
Social Content
Overview
Veterans often face challenges in expressing the complexities of their post-service experiences. To bridge the empathy gap between veterans and younger generations, Wounded Warrior Project launched Warriors On Board. This initiative empowered 11 veterans to design custom skateboard decks, each reflecting their personal journey of healing and growth. By fusing art therapy with skate culture, the campaign created a platform for veterans to share their stories in a medium resonant with Gen Z audiences.
Problem
Bridging the generational disconnect between veterans and Gen Z.
With veterans comprising only 6% of the U.S. population, many young Americans lack direct connections to military service, leading to a gap in understanding and empathy. Traditional narratives often fail to engage younger audiences, necessitating innovative approaches to storytelling that resonate with their values and interests.
Solution
Solution
Harnessing art and skate culture to tell veterans' stories.
Warriors On Board centered around 11 veterans who each created a unique skateboard design, serving as a visual narrative of their personal experiences. These designs were showcased on a dedicated microsite, WarriorsOnBoard.org, featuring in-depth stories and artist statements. To amplify reach, the campaign collaborated with influencers like pro skater Ryan Sheckler and adaptive skater Harley Meagley, who shared the initiative across social platforms. Additionally, a sweepstakes distributed 1,000 of these veteran-designed skateboards to the public, fostering tangible connections between recipients and the veterans' stories.
Results
Results
This concept represents a new era of design—one where aesthetics and strategy work hand in hand to create something truly extraordinary.
Willow Studio is built on the idea that design should be more than just visually appealing—it should tell a story, create an experience, and leave a lasting impact. This concept project embodies the perfect balance of creativity and functionality, ensuring that every element serves a purpose. With a strong emphasis on innovation, storytelling, and seamless execution, Willow Studio is designed to help brands craft a unique and compelling visual identity. Our goal is to push the boundaries of traditional design by blending art, technology, and strategy into a cohesive experience. Whether it's branding, web design, or digital experiences, Willow Studio focuses on delivering solutions that captivate, engage, and inspire.
More Works
©2024
More Works
(GQ® — 02)
©2024
FAQ
FAQ
01
What types of clients do you work with?
02
How do you approach a new project?
03
What is your design and development process like?
04
Can you work with our existing team or tools?
05
Do you offer post-launch support?
06
How do you measure the success of a project?
07
What industries do you specialize in?
08
How can we get started?
01
What types of clients do you work with?
02
How do you approach a new project?
03
What is your design and development process like?
04
Can you work with our existing team or tools?
05
Do you offer post-launch support?
06
How do you measure the success of a project?
07
What industries do you specialize in?
08
How can we get started?
2024
Warriors On Board
A campaign that transforms skateboards into canvases of resilience, connecting veterans and Gen Z through shared passions of art, mental health, and skate culture.
Branding
Social Content
Overview
Veterans often face challenges in expressing the complexities of their post-service experiences. To bridge the empathy gap between veterans and younger generations, Wounded Warrior Project launched Warriors On Board. This initiative empowered 11 veterans to design custom skateboard decks, each reflecting their personal journey of healing and growth. By fusing art therapy with skate culture, the campaign created a platform for veterans to share their stories in a medium resonant with Gen Z audiences.
Problem
Bridging the generational disconnect between veterans and Gen Z.
With veterans comprising only 6% of the U.S. population, many young Americans lack direct connections to military service, leading to a gap in understanding and empathy. Traditional narratives often fail to engage younger audiences, necessitating innovative approaches to storytelling that resonate with their values and interests.
Solution
Harnessing art and skate culture to tell veterans' stories.
Warriors On Board centered around 11 veterans who each created a unique skateboard design, serving as a visual narrative of their personal experiences. These designs were showcased on a dedicated microsite, WarriorsOnBoard.org, featuring in-depth stories and artist statements. To amplify reach, the campaign collaborated with influencers like pro skater Ryan Sheckler and adaptive skater Harley Meagley, who shared the initiative across social platforms. Additionally, a sweepstakes distributed 1,000 of these veteran-designed skateboards to the public, fostering tangible connections between recipients and the veterans' stories.
Results
This concept represents a new era of design—one where aesthetics and strategy work hand in hand to create something truly extraordinary.
Willow Studio is built on the idea that design should be more than just visually appealing—it should tell a story, create an experience, and leave a lasting impact. This concept project embodies the perfect balance of creativity and functionality, ensuring that every element serves a purpose. With a strong emphasis on innovation, storytelling, and seamless execution, Willow Studio is designed to help brands craft a unique and compelling visual identity. Our goal is to push the boundaries of traditional design by blending art, technology, and strategy into a cohesive experience. Whether it's branding, web design, or digital experiences, Willow Studio focuses on delivering solutions that captivate, engage, and inspire.
More Works
(GQ® — 02)
©2024
FAQ
01
What types of clients do you work with?
02
How do you approach a new project?
03
What is your design and development process like?
04
Can you work with our existing team or tools?
05
Do you offer post-launch support?
06
How do you measure the success of a project?
07
What industries do you specialize in?
08
How can we get started?
2024
Warriors On Board
A campaign that transforms skateboards into canvases of resilience, connecting veterans and Gen Z through shared passions of art, mental health, and skate culture.
Branding
Social Content
Overview
Veterans often face challenges in expressing the complexities of their post-service experiences. To bridge the empathy gap between veterans and younger generations, Wounded Warrior Project launched Warriors On Board. This initiative empowered 11 veterans to design custom skateboard decks, each reflecting their personal journey of healing and growth. By fusing art therapy with skate culture, the campaign created a platform for veterans to share their stories in a medium resonant with Gen Z audiences.
Problem
Bridging the generational disconnect between veterans and Gen Z.
With veterans comprising only 6% of the U.S. population, many young Americans lack direct connections to military service, leading to a gap in understanding and empathy. Traditional narratives often fail to engage younger audiences, necessitating innovative approaches to storytelling that resonate with their values and interests.
Solution
Harnessing art and skate culture to tell veterans' stories.
Warriors On Board centered around 11 veterans who each created a unique skateboard design, serving as a visual narrative of their personal experiences. These designs were showcased on a dedicated microsite, WarriorsOnBoard.org, featuring in-depth stories and artist statements. To amplify reach, the campaign collaborated with influencers like pro skater Ryan Sheckler and adaptive skater Harley Meagley, who shared the initiative across social platforms. Additionally, a sweepstakes distributed 1,000 of these veteran-designed skateboards to the public, fostering tangible connections between recipients and the veterans' stories.
Results
This concept represents a new era of design—one where aesthetics and strategy work hand in hand to create something truly extraordinary.
Willow Studio is built on the idea that design should be more than just visually appealing—it should tell a story, create an experience, and leave a lasting impact. This concept project embodies the perfect balance of creativity and functionality, ensuring that every element serves a purpose. With a strong emphasis on innovation, storytelling, and seamless execution, Willow Studio is designed to help brands craft a unique and compelling visual identity. Our goal is to push the boundaries of traditional design by blending art, technology, and strategy into a cohesive experience. Whether it's branding, web design, or digital experiences, Willow Studio focuses on delivering solutions that captivate, engage, and inspire.
More Works
©2024
FAQ
What types of clients do you work with?
How do you approach a new project?
What is your design and development process like?
Can you work with our existing team or tools?
Do you offer post-launch support?
How do you measure the success of a project?
What industries do you specialize in?
How can we get started?