2023
Born A Sneakerhead
Born A Sneakerhead
A personalized sneaker experience rooted in identity, nostalgia, and cultural relevance. We turned eBay’s year-based search tool into a Gen Z engagement engine—bridging the gap between product and personality.
Branding
Social Content
Overview
Sneakers aren’t just style. They mark time and identity. To reach a new generation of sneaker lovers, we turned eBay’s year-based search into a personal experience, helping users find the kicks that dropped the year they were born.
Problem
eBay was trusted by collectors, but invisible to the next generation.
Gen Z sees sneakers as an extension of self. But they weren’t seeing eBay as part of the culture. The platform had credibility, but lacked cultural resonance with younger audiences who spend their time on TikTok, not traditional marketplaces. We needed to position eBay not just as a place to buy sneakers—but as a place to belong in sneaker culture.
Solution
Solution
Turn a feature into a feeling.
We uncovered a simple insight: users were already searching for sneakers from their birth years. That behavior became our foundation. We built 11 curated collections from 1995 to 2005—each tied to a specific year and era-defining drop. Then we gave every year its own illustrated identity and partnered with Gen Z creators to share their personal “born a sneakerhead” stories. From TikTok to eBay, we turned browsing into self-expression.
Results
Results
Cultural impact, creator engagement, and award-winning recognition.
Born A Sneakerhead generated over 72 million video views, 352,000 total engagements, and brought 22,000 new followers into eBay’s sneaker ecosystem.
More Works
©2024
More Works
(GQ® — 02)
©2024
FAQ
FAQ
01
What types of clients do you work with?
02
How do you approach a new project?
03
What is your design and development process like?
04
Can you work with our existing team or tools?
05
Do you offer post-launch support?
06
How do you measure the success of a project?
07
What industries do you specialize in?
08
How can we get started?
01
What types of clients do you work with?
02
How do you approach a new project?
03
What is your design and development process like?
04
Can you work with our existing team or tools?
05
Do you offer post-launch support?
06
How do you measure the success of a project?
07
What industries do you specialize in?
08
How can we get started?
2023
Born A Sneakerhead
A personalized sneaker experience rooted in identity, nostalgia, and cultural relevance. We turned eBay’s year-based search tool into a Gen Z engagement engine—bridging the gap between product and personality.
Branding
Social Content
Overview
Sneakers aren’t just style. They mark time and identity. To reach a new generation of sneaker lovers, we turned eBay’s year-based search into a personal experience, helping users find the kicks that dropped the year they were born.
Problem
eBay was trusted by collectors, but invisible to the next generation.
Gen Z sees sneakers as an extension of self. But they weren’t seeing eBay as part of the culture. The platform had credibility, but lacked cultural resonance with younger audiences who spend their time on TikTok, not traditional marketplaces. We needed to position eBay not just as a place to buy sneakers—but as a place to belong in sneaker culture.
Solution
Turn a feature into a feeling.
We uncovered a simple insight: users were already searching for sneakers from their birth years. That behavior became our foundation. We built 11 curated collections from 1995 to 2005—each tied to a specific year and era-defining drop. Then we gave every year its own illustrated identity and partnered with Gen Z creators to share their personal “born a sneakerhead” stories. From TikTok to eBay, we turned browsing into self-expression.
Results
Cultural impact, creator engagement, and award-winning recognition.
Born A Sneakerhead generated over 72 million video views, 352,000 total engagements, and brought 22,000 new followers into eBay’s sneaker ecosystem.
More Works
(GQ® — 02)
©2024
FAQ
01
What types of clients do you work with?
02
How do you approach a new project?
03
What is your design and development process like?
04
Can you work with our existing team or tools?
05
Do you offer post-launch support?
06
How do you measure the success of a project?
07
What industries do you specialize in?
08
How can we get started?
2023
Born A Sneakerhead
A personalized sneaker experience rooted in identity, nostalgia, and cultural relevance. We turned eBay’s year-based search tool into a Gen Z engagement engine—bridging the gap between product and personality.
Branding
Social Content
Overview
Sneakers aren’t just style. They mark time and identity. To reach a new generation of sneaker lovers, we turned eBay’s year-based search into a personal experience, helping users find the kicks that dropped the year they were born.
Problem
eBay was trusted by collectors, but invisible to the next generation.
Gen Z sees sneakers as an extension of self. But they weren’t seeing eBay as part of the culture. The platform had credibility, but lacked cultural resonance with younger audiences who spend their time on TikTok, not traditional marketplaces. We needed to position eBay not just as a place to buy sneakers—but as a place to belong in sneaker culture.
Solution
Turn a feature into a feeling.
We uncovered a simple insight: users were already searching for sneakers from their birth years. That behavior became our foundation. We built 11 curated collections from 1995 to 2005—each tied to a specific year and era-defining drop. Then we gave every year its own illustrated identity and partnered with Gen Z creators to share their personal “born a sneakerhead” stories. From TikTok to eBay, we turned browsing into self-expression.
Results
Cultural impact, creator engagement, and award-winning recognition.
Born A Sneakerhead generated over 72 million video views, 352,000 total engagements, and brought 22,000 new followers into eBay’s sneaker ecosystem.
More Works
©2024
FAQ
What types of clients do you work with?
How do you approach a new project?
What is your design and development process like?
Can you work with our existing team or tools?
Do you offer post-launch support?
How do you measure the success of a project?
What industries do you specialize in?
How can we get started?